MysteryWeb
Measuring visitor satisfaction to your website and benchmarking this against competitors or "best in class" sites from other sectors, is today an essential part of the marketing mix.
EPR's MysteryWeb service – in which actual consumers are tasked with visiting websites and performing tasks as if bona fide visitors - provides not only quantitative scores on 50+ KPIs per site but also actionable insight into the reasons behind the scores.
In the last two years, EPR consultants have managed mystery shopping projects involving more than 200 websites and nearly 10,000 consumers. Our understanding of what consumers like and loathe about websites is unrivalled.
Results are reported in PowerPoint, with site-by-site scores. A full data file in Excel is also supplied, including verbatims. The report will include:
- bar charts - to show you a quick comparison
- mean scores - to say how you performed on each aspect
- KPIs - to indicate how you ranked against others
- homepage feedback - first impressions are important
- changes to homepage - some suggested improvements
- and much more...
For examples of reporting styles, click here (pdf)
For details of our latest syndicated MysteryWeb surveys, click here
